Today, I have come across a awareness raising campaign from Brazil, Xixi No Banho, which has been around about a year so far. This campaign–for the ones who haven’t seen yet–is encouraging people to pee in the shower to save approximately 4380 liters of water per annum.

The campaign was prepared by Saatchi & Saatchi. It is designed pretty well as it covers many dimensions: the voice over is vocalized by children to make it sound cute; cartoonish animation adds to this sweet perception; public opinion is added to make it more commonsense and the doctor ensures us that it is safe. Well done, now let’s go take a shower and pee.