Heal the Bay is an NGO, which is dedicated to improve the condition of Santa Monica Bay that was treated like a dumpster of the region.
They did it for those who simply wanted to swim, fish or surf safely in clean water. And they did it for the marine life that was suffering from some of the highest levels of contamination found anywhere along our nation’s coastline.
Since 1985, they have won very significant victories in legal terms that helped better the condition of the bay, including the Clean Water Act.
They have broadcasted a mocumentary very recently, which is narrated by Academy Award Winning actor Jeremy Irons, that
tracks the “migration” of a plastic bag from a grocery store parking lot to the “Great Pacific Garbage Patch” in the Pacific Ocean.
It is extremely influential to learn the hardships that a plastic bag experiences on the grand path until the final destination. Poor, poor bag.
This new consciousness raising campaign, which is again about the homeless: the second greatest product (after unemployment) of the economic crisis, comes from Britain. CRISIS, which is an NGO that works for the homeless, commissioned the film. Jonathan Pearson has prepared an influential advertising film about the campaign, in which there is a man who enters the door, and on the otherside of the door, he is still outside. He enters once again and he is still outside.
Entering a door does not necessarily mean that you are inside.
I have learned this notion the hard way myself, too. So, the metaphor actually caught me. Therefore, “help us welcome the homeless back in.” Here is more information about the film from The Inspiration Room:
Steam Media’s Jonathan Pearson has just completed his latest spec spot for the homeless charity, CRISIS. Written and art directed by Hugo Bierschenk/Dean Woodhouse of BBH the spot realises their vision of the plight of the homeless. The advert, shot with a Canon 5D over two nights in Finsbury Park, focuses on a homeless guy (played by Brendan MacKey, of `Touching the Void’ fame) who’s very much out there on his own. With society not allowing him in, his world is turned literally inside out, upside down. The commercial signs off with the title, “Help us welcome the homeless back in”.